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Privacy Policy

Last updated: August 12, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Affiliate means an entity that controls, is controlled by, or is under common control with a party.
  • Application refers to Forge of Heroes, the software program provided by the Company.
  • Company (referred to as either "the Company", "We", "Us" or "Our") refers to Forge of Heroes.
  • Country refers to: Kazakhstan.
  • Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Application.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company, including third-party companies facilitating the Service.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
  • You means the individual accessing or using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information. Personally identifiable information may include, but is not limited to:

  • Email address (collected during registration and authentication via Google OAuth or Apple Sign-In).
  • In-game username/nickname (created by You to identify Your account within the game).

Important: We do not collect, store, or require Your real first name, last name, home address, or phone number.

Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), mobile operating system version, application version, unique device identifiers (such as Google Advertising ID / IDFA), and other diagnostic data.

Tracking Technologies and Identifiers

We use identifiers (such as Google Advertising ID / IDFA) and similar tracking technologies to track the activity on Our Service. This helps us show relevant ads and analyze game performance. You can reset or limit these identifiers at any time in your device settings:

  • For Android: Settings → Google → Ads → Reset advertising ID / Opt out of Ads Personalization.
  • For iOS: Settings → Privacy → Security → Tracking (App Tracking Transparency).

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service: Including to monitor the usage of our Service.
  • To manage Your Account: To manage Your registration, supported by authentication services like Google OAuth and Apple Sign-In.
  • To contact You: To send transactional emails (e.g., password recovery, account verification) and, only if You have explicitly consented, marketing communications regarding the game. We use Brevo as our custom email service provider.
  • To provide Advertising: To display ads within the Application to help support and maintain Our Service.
  • To process In-App Purchases: To facilitate the purchase of virtual goods (e.g., in-game gold). We do not store your payment card details.
  • To analyze and improve the Service: We use analytics tools, such as Google Analytics, to understand user behavior and improve performance.
  • For security: We use infrastructure services like Cloudflare (for DNS and domain security) to protect the Service from attacks and ensure stable operation.

Disclosure of Your Personal Data

We may share Your Personal Data with the following Third-Party Service Providers:

Category Service Providers Purpose
Advertising Networks Google AdMob, Chartboost To serve advertisements within the game. These companies may use your Advertising ID for personalized or non-personalized ads.
Analytics Providers Google Analytics To track and report on game traffic, user behavior, and feature adoption.
Email & Infrastructure Brevo, Cloudflare Brevo is used for sending transactional emails; Cloudflare is used for secure network routing and DDoS protection.
Payment Processors Google Play In-App Billing and Apple App Store In-App Purchases To process purchases of in-game currency. Payment details are provided directly to them; we do not store or collect your payment card details.

Retention and Transfer of Your Personal Data

Retention

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy:

  • Account Information: Retained for the duration of your account relationship plus up to 24 months after account closure.
  • Customer Support Data: Retained up to 24 months to resolve follow-up inquiries.
  • Usage Data: Retained up to 24 months for analytics, feature adoption, and security monitoring.

Transfer

Your information is processed at the Company's operating offices and in any other places where the parties involved in the processing (like Cloudflare or Google) are located. We will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.

Security of Your Personal Data

The security of Your Personal Data is important to Us. We strive to use commercially acceptable means to protect Your Personal Data, including encryption for data in transit (via HTTPS/TLS) and restricted access to our servers. However, remember that no method of transmission over the Internet or method of electronic storage is 100% secure, and We cannot guarantee its absolute security.

GDPR Privacy Rights (For European Economic Area Users)

If You are a resident of the European Economic Area (EEA), You have certain data protection rights under the General Data Protection Regulation (GDPR). The Company relies on the following legal bases to process Your data:

  • Consent (for marketing emails and ads).
  • Performance of a Contract (to provide the game service).
  • Legitimate Interests (analytics and security).

Under GDPR, You have the right to:

  • Access, update or delete the information We have on You.
  • Rectification: Have Your information rectified if it is inaccurate or incomplete.
  • Object: Object to Our processing of Your Personal Data.
  • Restriction: Request that We restrict the processing of Your personal information.
  • Data Portability: Be provided with a copy of the information We have on You in a structured, machine-readable format.
  • Withdraw Consent: Withdraw Your consent at any time where We relied on Your consent to process Your personal information.

Account Deletion & Data Removal: You can directly delete Your Account and all associated Personal Data at any time within the Application by navigating to Settings → Delete Account (or managing settings in-game). Alternatively, You may request the permanent deletion of Your data by contacting Us directly at [email protected]. Upon account deletion, Your account credentials, game progress, and all associated personal identifiers will be permanently removed from Our active databases.

Children's Privacy

Our Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If We become aware that We have collected Personal Data from anyone under the age of 16 without verification of parental consent, We take steps to remove that information from Our servers.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: